Digital Marketing is everywhere. You receive emails or messages from a restaurant you had ordered from recently, offering you discounted offers on ordering again. If you skim through Amazon to buy a pair of Nike shoes, you see the same shoes on your Facebook feed the next day. This is because companies deploy Digital Marketing tools to attract, engage and convert customers.
Digital Marketing is a form of marketing, which helps businesses or organizations promote their products or services and target the masses with the help of digital devices such as laptops, desktops and cell phones. It utilizes various digital channels for this purpose, including emails, social media, google search, etc.
Nature of Job:
1. Boost social media shares for content and marketing campaigns.
2. Run and manage advertisements on Google Adwords, Facebook Adverts, etc.
3. Create strategies on how to attract customers through various channels.
Condition of Work:
Majorly working on the computers and meeting people to make strategies
Earnings:
₹1,50,000 – Varies with position of the person (For eg: ₹35,00,000-50,00,000 to a head of marketing)
Eligibility: Bachelors of Business Administration(BBA); Bachelors in Mass media/Journalism;
Bachelors in Marketing; Masters of Business Administration (MBA) in Digital
Marketing/Marketing
Training/Certifications: Digital Vidya; Delhi School of Internet Marketing; Simplilearn; Inbound Marketing, Content Marketing and Email marketing Certification by HubSpot; Google Adwords Certification; Google Analytics Certification; Binge Ads Certification; Coursera, Upgrad, TalentEdge
Personal Attributes: Flexible to change, Adaptable, Reliable, Problem-solving, Creativity, Detail oriented.
Employment outlook: SEO Specialist, PPC specialist, Social media marketing specialist, Digital marketing specialist, Whatsapp marketing, Instagram marketing, Content Marketing,Web analytics
List of university:
They are as follows:
IMT Ghaziabad with specialization in Digital marketing
SP Jain Institute of Management and research (SPJIMR)
IIM’s – Ahmedabad, Benguluru, Hyderabad
MICA – Mudra Institute of Communication
Narsee Monjee Institute of Management Studies
Institute of Direct and Digital Marketing
